As an entrepreneur you need to understand that having a good product is never enough. Spending years fine-tuning your product is not always a guarantee that it will be an instant sales success when you eventually introduce it into the market. The human mind is weary of change, and you need to know most people will rather stick to what they know than try our something new. Sometimes it is not because they are afraid of change or averse to risk, but because of the effectiveness of their routine.
A successful entrepreneurs understand this truth so he invest time in studying people’s habits and how it will affect the way the business is perceived. He must learn how to convince the consumers to use his products, an investor, and a top employee ( that his company his best for their career progress). Once your product is set for the market, you will need to ask yourself these 5 key questions.. Is my product relevant enough to get the required attention?..Do a market research and do not assume that your product is the next best thing in innovation or invention.
Have I indentified my market? And if I have how will I reach my market, You should understand that innovation is the key to relevance and virtually every company is innovating to stay relevant. You need to ask yourself what makes your product a better option to that of your competitors’. Where your product is new you need to determine if this indeed sellable , and if it will is this “newness” durable . Next you need to plan a sales and marketing strategy. A product might be all that but without a good marketing strategy it is as good as dead!. How will you make money sir!
Connections are important. Ask yourself who you are and who you know and seek to know how you can leverage on your network to deliver on your sales targets. The key to influencing decision making in business is you need to be “psychic” . Your audience will always have questions that they might not want to ask. Knowing these questions and offering answers during a presentation is key. Let me help you with 5 of these
Did I really need to rack my brain before I understand your product and its relevance? The more confused you leave me after your presentation the lower the chances that I will be interested in your offer.
Has your presentation left me eager to sign on your team? Have you presented facts and figures that show me your business is going to be a lucrative investment? Does this product actually make life a lot easier than its predecessors ( if it has any)?